Morecambe FC has this morning also revealed its new club crest.

The crest will feature as a centrepiece for the new stadium as well as appearing on all playing and replica kits in addition to all club stationery and promotional materials from next season.

Designed following consultation with fans, the crest features a large shrimp logo on a red shield - a striking, modern version of an emblem associated with the club since the 1960s.

More recently The Shrimps have adopted the traditional town coat of arms but since control of that lies quite rightly with the local authority, it is impossible for the football club to enforce copyright protection.

Chairman, Peter McGuigan, said: "The new crest makes a bold statement about the club as it moves into its next exciting era.

"Our nickname is 'The Shrimps' and the Shrimp logo is something our fans have always really identified with. That came across loud and clear during our consultation with our supporters.

"The shrimp is an iconic Morecambe FC symbol which the new crest displays in a bold and modern way.

"We're sure our fans will be delighted with the new crest which will form a striking centrepiece at the Globe Arena."