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Family Excellence Award for Shrimps

18 May 2013

Club praised in annual report

THE Shrimps have once again been awarded ‘The Football League Family Excellence Award’ for the 2012/13 season.


Created in 2007, the Award recognises the outstanding experience clubs provide for young fans and families at their grounds.  The winners are decided by an independent assessment, using ‘mystery shopper’ families commissioned by The Football League, at all 72 League clubs during the 2012/13 season.


47 clubs from across all three divisions of The Football League were given the Award for 2013 – with eight clubs securing it for the sixth year running. A total of four also won the award for the first time this year. It is the third year in a row that the Shrimps have collected the honour.


In announcing the successful clubs, Football League Chairman, Greg Clarke, said: “The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.


“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s commitment to securing the next generation of fans.”


With greater use of family areas, matchday entertainment and family pricing initiatives, the 2012/13 season has seen an increasing focus on making the experience itself more compelling. 

The Shrimps have continued this focus for next season with their season ticket pricing allowing supporters to add up to three Under 14s to any season ticket meaning and adult and three under 14s can watch a match at the Shrimps for only £8.65 a game. 


The provision of specific pre-match information for families and first-time fans, dedicated family stadium entrances, specially trained family area receptionists, technology-supported entertainment, and a comprehensive effort to rid family areas of abusive language and anti-social behaviour, have all combined to increase the benchmark.


The judges were particularly impressed with the efforts clubs are making to engage with families through matchday entertainment, refreshment facilities and mascot activities, all ensuring they can enjoy the match in a dedicated, safe, welcoming and entertaining environment.


The Football League also aims to give encouragement to those clubs that have not been successful this time around. Best practice guidance, benchmarking feedback and training will be available to the remaining clubs to encourage their efforts towards achieving the mark next season.


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