The Board of Directors have announced an exciting new vision and strategy for the club this week.
Co-Chairman Rod Taylor and directors Charlie Appleyard & James Wakefield have been on a series of presentation meetings with staff and associated organisations so that everyone is aware of the future plans.
The phrase “Goodbye Little Old Morecambe” has been heard regularly over the last 12 months, and it neatly encapsulates the club's more ambitious and focused approach to aim higher and be better in all areas, on and off the pitch.
The Vision forms the headline of the strategy:
“To be a competitive and sustainable League One club by 2024”
With the purpose of:
“Being a focal point of courage, confidence & pride for Morecambe and the whole of North Lancashire, through success on and off the pitch and close cooperation between all the component parts that make Morecambe Football Club what it is; a real force for good for the town and wider area.”
Sustainability is key to the club's new approach. The aim is not just to win promotion to League One, but to be able to truly compete under our own steam at that level. This can't be achieved overnight, so the plan spells out what is going to be required over the next 3 years to make the vision a reality. Initial projects include hiring a General Manager to manage all non-football operations, building closer partnerships with “MFC Family” organisations, such as MFC Community Sports, Morecambe Ladies FC, the MFC Academy and Shrimps Trust, and making improvements to every aspect of the MFC matchday experience and day to day operations.
Rod Taylor said, “We have just celebrated our centenary, so what better than to start our second 100 years with an ambitious yet achievable plan to set us up for future success? The feedback has been immensely positive from everyone so far. Time to get cracking!”
We will be announcing more information regarding the club’s exciting future in the weeks to come.
As part of the new start, the club are officially launching the new club crest for the 2021-22 season onwards. The crest has been created to reflect the club’s long history and exciting future. The new crest has been proudly displayed on the side of the Mazuma. We hope all fans approve!