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Club News

Morecambe FC x HerGameToo

25 November 2021

Club News

Morecambe FC x HerGameToo

25 November 2021

Morecambe Football Club is delighted to announce that we have partnered with HerGameToo, a campaign created to highlight the sexist abuse that continues to take place in football.

HerGameToo was founded by 12 passionate female football fans; who are committed to growing the campaign with the aim of fostering an ethos in football in which women are welcomed and respected equally.

HerGameToo aims to:

  • Create awareness
  • Educate
  • Research
  • Develop a strong sense of community
  • Create regular content to champion women in football (players, staff AND fans)
  • Create strong relationships with clubs
  • Create strong relationships with club trusts and communities
  • Have a presence at football grounds and sports bars to build a more welcoming environment for young girls and women
  • Continue to campaign against sexism in football
  • Continue to campaign against online abuse

Since the campaign's launch, #HerGameToo has surveyed just under 400 female football fans to build a wider picture of the experiences they have faced when attending games. 

General Manager, Ben Sadler, said: “We are delighted to partner with HerGameToo to help raise awareness of the issues that women can face in football, and in particular assist with breaking down these barriers.

“The work that the team at HerGameToo have done is outstanding, and we look forward to working together moving forwards to promote inclusivity at Morecambe FC.”

Co-founder of HerGameToo, Lucy Ford, said: “HerGameToo is a movement set up by 12 female football fans with the aim to raise awareness of the sexist abuse in football. 

“Our aim to tackle the misogynistic culture surrounding football so we can create a better and more inclusive atmosphere for female fans for now and the next generation.

“We feel it is important to have the support and backing of football clubs throughout the country, so we are delighted to be partnering with Morecambe FC and we look forward to working together to build a safer and more welcoming environment for all women.”

Throughout the season the Club will look to support HerGameToo spread the message with a dedicated HerGameToo fixture in 2022, more details on that will be confirmed in due course. 

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