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Club News

The Terrace becomes Retail Operations partner

25 March 2022

Morecambe Football Club is delighted to announce that we have teamed up with the fan culture merchandising brand ‘The Terrace’, to become our new Retail Operations partner.

Following their extremely successful partnership with Bristol Rovers this season, The Terrace will power both our online store and Club Shop at the Mazuma Stadium.

A brand that will be well known to our supporters, The Terrace continues to grow rapidly, with an innovative and fresh approach to supporter merchandise, predominantly providing licensed retro and contemporary football culture merchandise, to football fans across the world.

The Terrace have already been licensed to recreate famous kits from past eras, which Shrimps fans have been snapping up this season, including a host of products including retro shirts, gifts and accessories.

The company also supported the Club this season with sleeve sponsorship for our First Round Emirates FA Cup tie against Newport County, which they generously donated to local charity Team Reece.

For our supporters, this will mean new a brand new online store, a new feel across the Club Shop, new products released regularly and an enhanced focus on fan involvement in the retail process.

Head of Commercial, Martin Thomas said: “We are delighted to expand our partnership with The Terrace, which will see them take on the newly formed role of Retail Operations partner. 

“We have been in partnership with Carl and the rest of the team at The Terrace for the last 12 months with licensed products, all of which have been a great success, with them bringing in some great new ranges available to our supporters.

"Over the past 18 months, we have seen sales figures grow consistently across our online store and the Club Shop, as supporters spending and purchasing habits have adapted in light of the pandemic.

“The COVID-19 pandemic has been a challenging time for retail in the UK, however with the help of The Terrace and our technical partner Joma, we have bucked the trend.

"While we have made significant progress over the past few years with our with our products on offer, this move will enhance them further. Whilst we appreciated that this year’s stock has been limited this has been due to increased demand and supply chain difficulties, with The Terrace now becoming our retail partner, this will enable faster turnarounds and also new lines added every month.  

“The move will also see personalisation added to our store in time for next season. Currently stock is very low on all training and replica merchandise in preparation for the new kit launch in June this year, which will again see new and innovative kits from Joma being available. In the build up to this process in the coming weeks you will be able to blind pre-order your 2022/23 replica kits, so they are with you on the day of release.

"We are making plans to re-open the Stadium store on Monday 28th March at 1pm, and work has gone into making the retail experience the best it can be for everyone visiting on a matchday and beyond. The Terrace will formulate new and exclusive products and take an active role in the provision of more consistent offers across our retail range.”

Carl Sewell, Director of The Terrace added: “It is an exciting time for ourselves as a brand, as our vision and ‘out of the box’ thinking has notably changed retail across football clubs, something fans have long been overdue, to have such enthusiastic support from Morecambe FC has been a fantastic part of that journey. 

"We are excited to step in and work alongside not only the club, but fans too, to adapt and expand the clubs retail setup to be unrivalled. We have spent extensive time developing ideas, working with staff at the club, visiting the stadium on both matchday and out of hours, to experience what it is to be involved at Morecambe FC and the level of passion we have seen is second-to-none, a level we cannot wait to be part of and grow with.”

The new online store is now live and can be found at www.shopmorecambefc.com, which already features a number of exciting new products, but be assured there is much more to come.

You can also now follow a dedicated Club Shop Twitter account – that will be regularly informing supporters of new products, exclusive offers and all upcoming retail events. Click HERE to follow.


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